The Scenario
A fintech company processing R500M/month in transactions wants to align all 8 teams around a single North Star metric. Currently, each team tracks different things and nobody agrees on what "growth" means.
The Brief
Design a complete metrics framework. Choose the North Star metric, decompose it into team-level input metrics, define leading vs lagging indicators, and explain how each team's weekly actions connect to the company goal.
Deliverables
- The North Star metric with a clear definition and why you chose it over alternatives
- A metrics tree diagram showing how the North Star decomposes into 3-4 team-level input metrics
- For each team metric: whether it is leading or lagging, the responsible team, and the cadence of review
- One example of how a team could game their metric and how the framework prevents it
Submission Guidance
A good North Star is not revenue. It is the value-creating action that drives revenue. Think carefully about what action, done repeatedly, creates compounding value for this fintech.
Submit Your Work
Your submission is graded against the rubric on the right. If you pass, you get a public Badge URL you can share on LinkedIn. There is no draft save, so work offline first and paste your finished response here.