The Scenario
A food delivery startup in Johannesburg has just closed its seed round. The CEO asks you: "What 5 numbers should I look at every morning?" They currently track nothing.
The Brief
Define the 5 most important KPIs for this startup. For each, explain what it measures, why it matters at this stage, how to calculate it, and what a healthy target looks like.
Deliverables
- A table of 5 KPIs with columns: Name, Formula, Why It Matters, Target Range
- A one-paragraph explanation of why you chose these 5 over other candidates you considered
- One "vanity metric" the CEO might be tempted to track and why it would be misleading
Submission Guidance
The startup is pre-product-market-fit. Revenue is important but retention and unit economics matter more at this stage.
Submit Your Work
Your submission is graded against the rubric on the right. If you pass, you get a public Badge URL you can share on LinkedIn. There is no draft save, so work offline first and paste your finished response here.