The Scenario
A marketing director has been told to submit next year's budget to the CFO by Friday. The team has 10 people, spends on advertising, software tools, events, and travel. Last year's total was R2.4M.
The Brief
Build the 12-month budget. Break it down by expense category, allocate realistically across months (not just R200K × 12), and explain any seasonal patterns.
Deliverables
- A 12-month budget table with rows for each expense category and columns for each month
- Assumptions for each line item (e.g., "Ad spend peaks in Nov-Dec for Black Friday")
- The total budget with a comparison to last year and a justification for any increase or decrease
Submission Guidance
A flat R200K/month budget is lazy. Real spending has seasonal peaks (events, campaigns, hiring). Show this variation.
Submit Your Work
Your submission is graded against the rubric on the right. If you pass, you get a public Badge URL you can share on LinkedIn. There is no draft save, so work offline first and paste your finished response here.