The Scenario
A SaaS startup has 500 paying customers at R299/month. They add roughly 40 new customers per month and lose 15 (churn). The CEO wants a 12-month revenue forecast.
The Brief
Build a driver-based revenue model. Use new customer additions, churn rate, and ARPU to forecast monthly revenue for 12 months.
Deliverables
- A 12-month table: Opening Customers, New, Churned, Closing Customers, ARPU, Monthly Revenue
- The implied monthly churn rate and annual churn rate
- One scenario: what if churn drops from 15 to 10 per month? Show the revenue impact by month 12
Submission Guidance
Revenue = Customers × ARPU. But customers compound — losing fewer customers each month has a dramatic effect by month 12. Show this compounding.
Submit Your Work
Your submission is graded against the rubric on the right. If you pass, you get a public Badge URL you can share on LinkedIn. There is no draft save, so work offline first and paste your finished response here.