Social Media

Foundations of Facebook Marketing and Marketplace

Provider

Alison

Format

100% Online

Level

Certificate

Duration

3-5 Hours

Course Overview

Facebook advertising is one of those skills that sounds intimidating until you actually learn the mechanics — and then it becomes one of the most powerful tools in your marketing arsenal. This course covers the right level of depth for a beginner: enough to start running real campaigns, without drowning you in advanced campaign manager features before you understand the fundamentals.

Learn how to advertise your business on Facebook — covering business pages, content strategy, the Facebook algorithm, paid advertising, Marketplace selling, and Facebook Live.

Facebook remains the world's largest social network by active users, and its advertising platform is one of the most powerful and cost-effective tools available to small businesses and marketing professionals. This certificate course builds a complete foundation in Facebook marketing — from setting up and optimising a business page through to running paid campaigns and selling via Facebook Marketplace. You will start by understanding the difference between personal profiles and business pages, and how to configure your page for maximum discoverability. The course then moves into the mechanics of the Facebook algorithm — explaining why organic reach has declined and what types of content the platform prioritises. You will learn content engagement strategies that work within the algorithm rather than against it, and how to use Facebook Live as a direct engagement tool that consistently outperforms standard posts in reach and interaction. The paid advertising section introduces Facebook's ad targeting capabilities, including audience segmentation by demographic, interest, and behaviour — giving you the ability to reach precisely the right people with the right message. Facebook Marketplace selling rounds out the course with practical guidance on how to list, price, and manage product listings for local and regional audiences.

•Self-paced learning, anytime and anywhere.
•Accessible on any device (Desktop, Tablet, Mobile).
•Interactive content designed for maximum retention.

Who Should Enrol?

Perfect for small business owners, marketing assistants, and complete beginners to paid social advertising. Anyone who wants to understand how Facebook works as a marketing platform — both organically and through paid ads — will benefit from this course, regardless of technical background.

English Language Requirements

A basic proficiency in reading and understanding English is recommended to fully benefit from the material.

Upon successful completion of this program, you will be able to:

✓Set up and optimise a Facebook Business Page for maximum visibility and audience trust.
✓Understand the Facebook algorithm and create content that earns organic reach and engagement.
✓Use Facebook Live strategically to drive real-time interaction and audience growth.
✓Plan and launch Facebook ad campaigns with precise audience targeting by demographic and interest.
✓Sell products through Facebook Marketplace with effective listings and pricing strategies.

Facebook advertising proficiency is one of the most consistently requested skills in digital marketing job descriptions. This certificate prepares you for roles such as Social Media Coordinator, Facebook Ads Specialist, Junior Paid Social Manager, and Digital Marketing Assistant. It is also directly applicable for entrepreneurs and business owners running their own Facebook marketing.

Why We Recommend This Course

"Facebook advertising is one of those skills that sounds intimidating until you actually learn the mechanics — and then it becomes one of the most powerful tools in your marketing arsenal. This course covers the right level of depth for a beginner: enough to start running real campaigns, without drowning you in advanced campaign manager features before you understand the fundamentals."