Content & SEO

YouTube Marketing and YouTube SEO Fundamentals

Provider

Alison

Format

100% Online

Level

Certificate

Duration

2-4 Hours

Course Overview

Video is becoming the default content format for online marketing — and YouTube SEO is the skill that makes video content actually findable. The principles in this course (keyword research, metadata optimisation, watch time) translate directly to better-performing content whether you are running a personal channel, a brand channel, or a client's account. Short, practical, and directly applicable.

Learn how to market on YouTube and optimise video content for search — covering SEO fundamentals, keyword research, video ranking, and channel growth strategy.

YouTube is the world's second-largest search engine, processing over 3 billion searches per month — yet most creators treat it purely as a hosting platform rather than a search-driven discovery engine. This certificate course teaches you how to approach YouTube the way a professional marketer does: as an SEO and discoverability challenge as much as a content creation one. The course begins with the fundamentals of search engine optimisation as they apply to YouTube — explaining how the platform ranks and surfaces videos based on title, description, tags, viewer engagement signals, and watch time. You will learn how to conduct keyword research specifically for YouTube, identifying high-traffic search terms that match your content and have achievable competition levels for a growing channel. The course covers how to structure video metadata — titles, descriptions, tags, thumbnails, and chapters — to maximise click-through rate and watch time, the two metrics that most directly influence YouTube's algorithm. Marketing your YouTube channel beyond the platform itself — using social media, email newsletters, and website embedding to drive initial views and signal relevance to the algorithm — is also addressed. By the end of this certificate, you will understand the full system that determines which videos YouTube promotes, and how to create content that works with that system rather than against it.

•Self-paced learning, anytime and anywhere.
•Accessible on any device (Desktop, Tablet, Mobile).
•Interactive content designed for maximum retention.

Who Should Enrol?

Perfect for content creators, marketers, and business owners who are producing or planning to produce video content and want it to actually be discovered. Also valuable for SEO professionals who want to expand their expertise into video search, and for social media managers responsible for brand YouTube channels.

English Language Requirements

A basic proficiency in reading and understanding English is recommended to fully benefit from the material.

Upon successful completion of this program, you will be able to:

✓Understand how YouTube's search and recommendation algorithm ranks and surfaces video content.
✓Conduct keyword research for YouTube to identify high-traffic, achievable search terms for your niche.
✓Optimise video metadata — titles, descriptions, tags, and thumbnails — to maximise discoverability.
✓Structure video content to improve watch time and engagement, the two key algorithmic ranking signals.
✓Promote YouTube content across other channels to accelerate early growth and algorithm recognition.

YouTube marketing and video SEO skills are increasingly sought after for roles such as Content Marketing Specialist, Video SEO Strategist, Social Media Manager, and Digital Marketing Coordinator. For creators, businesses, and agencies producing video content, this certificate provides the search optimisation knowledge that separates channels that grow from channels that stagnate.

Why We Recommend This Course

"Video is becoming the default content format for online marketing — and YouTube SEO is the skill that makes video content actually findable. The principles in this course (keyword research, metadata optimisation, watch time) translate directly to better-performing content whether you are running a personal channel, a brand channel, or a client's account. Short, practical, and directly applicable."