The Scenario
A 20-person agency manages projects using email, WhatsApp, and shared Google Sheets. Deadlines are missed weekly. The operations manager wants to buy a project management tool (Asana, Monday.com, or similar) but needs approval from the managing director.
The Brief
Write a one-page business case that convinces the MD to approve the purchase. Be concise — one page means every sentence must earn its place.
Deliverables
- A one-page business case with: Problem Statement, Proposed Solution, Benefits (quantified where possible), Costs, and Recommendation
- At least 2 quantified benefits (e.g., "reduce missed deadlines by 60%, saving estimated 15 hours/week of rework")
- A simple ROI calculation showing payback period
Submission Guidance
A one-page business case is not a summary of a longer document. It is a standalone argument. The MD should be able to say yes or no after reading it.
Submit Your Work
Your submission is graded against the rubric on the right. If you pass, you get a public Badge URL you can share on LinkedIn. There is no draft save, so work offline first and paste your finished response here.