Business AnalysisBeginner 1 to 2 hours

Stakeholder Map

Create a power/interest stakeholder map for a system rollout.

The Scenario

A mid-size insurance company (300 employees) is rolling out a new claims management system. It affects claims processors, team leads, IT, the CFO, external assessors, and the call centre. You need to map who matters and how to engage them.

The Brief

Create a stakeholder map using the power/interest grid. Identify at least 8 stakeholders, place them on the grid, and define an engagement strategy for each quadrant.

Deliverables

  • A power/interest grid with at least 8 stakeholders placed and justified
  • An engagement strategy for each quadrant (Manage Closely, Keep Satisfied, Keep Informed, Monitor)
  • One stakeholder who is likely to be misclassified and why (e.g., a call centre agent with low formal power but high informal influence)

Submission Guidance

Power is not just seniority. A union representative may have more power to block a project than a director. Think beyond the org chart.

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