Customer & OpsBeginner 1 to 2 hours

Analyse a Drop in CSAT

Figure out why Customer Satisfaction dropped from 92% to 78% this week.

The Scenario

You are reviewing the weekly ops dashboard. Customer Satisfaction (CSAT) plummeted this week. You dig into the raw feedback comments and see a trend: customers are angry because their promo codes for a new marketing campaign didn't work at checkout.

The Brief

Write a brief incident report explaining the drop in CSAT to the marketing team, who ran the campaign.

Deliverables

  • A summary of the metric drop (92% to 78%)
  • The root cause analysis based on the feedback comments
  • The operational impact (e.g., "This caused 400 extra support tickets")
  • A request for process change from Marketing (e.g., testing codes before launch)

Submission Guidance

Ops often has to tell other departments when their mistakes impact the customer. Be factual, use data, and avoid sounding accusatory. Focus on the impact on the support queue.

Submit Your Work

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