The Scenario
A South African university is redesigning its website. The current navigation has 8 top-level items and 60+ sub-pages, but students cannot find basic things like exam timetables, fee structures, or application deadlines.
The Brief
Design a card sort exercise to determine how students would group the content. Invent plausible card sort results and use them to produce a new sitemap.
Deliverables
- A list of 25-30 content cards (pages/sections) that need to be organised
- Hypothetical card sort results: how 10 fictional participants grouped the cards (show at least 2 grouping patterns)
- A new sitemap derived from the card sort results with no more than 6 top-level categories
Submission Guidance
Card sorts reveal mental models. If 8 out of 10 participants group "Exam Timetable" under "Academics" but the current site puts it under "Student Services," that is a findability failure. Show this analysis.
Submit Your Work
Your submission is graded against the rubric on the right. If you pass, you get a public Badge URL you can share on LinkedIn. There is no draft save, so work offline first and paste your finished response here.