The Scenario
A product team wants to run continuous usability testing but cannot afford moderated sessions for every feature release. They want a remote unmoderated testing programme they can run monthly with minimal facilitator time.
The Brief
Design the complete remote unmoderated testing programme. Cover tool selection, task design, quantitative metrics, qualitative analysis, and sample size planning.
Deliverables
- Tool comparison: evaluate 3 remote unmoderated testing tools (Maze, UserTesting, Lookback) with pros/cons
- Task design principles: how to write tasks that work without a moderator (no ambiguity, clear success criteria)
- A metrics framework: task completion rate, time-on-task, error rate, and SUS/CSAT scores
- A monthly cadence plan: how many tests per month, sample size per test, and how results feed into sprint planning
Submission Guidance
Unmoderated testing trades depth for scale. You get more participants but cannot ask follow-up questions. Design tasks that work without probing.
Submit Your Work
Your submission is graded against the rubric on the right. If you pass, you get a public Badge URL you can share on LinkedIn. There is no draft save, so work offline first and paste your finished response here.