The Scenario
You have been hired as a UX consultant to audit a South African banking app's "apply for a credit card" flow. The product owner wants a structured report she can present to the executive team to justify a redesign budget.
The Brief
Conduct a full UX audit of a multi-step application flow (invent the screens). Produce annotated wireframes showing each issue, assign severity ratings, and build a prioritised recommendations deck.
Deliverables
- A flow map showing all screens in the application flow with decision points
- At least 8 UX issues with severity ratings (Critical, Major, Minor, Cosmetic) and annotated descriptions
- A prioritised recommendations table: Issue, Severity, Effort (S/M/L), Impact (S/M/L), Priority Rank
- An executive summary (max 150 words) that a non-designer executive would understand and act on
Submission Guidance
Severity is not the same as priority. A critical usability issue on a rarely used screen may be lower priority than a minor issue on the main conversion path. Show this thinking.
Submit Your Work
Your submission is graded against the rubric on the right. If you pass, you get a public Badge URL you can share on LinkedIn. There is no draft save, so work offline first and paste your finished response here.