The Scenario
A South African fintech company wants to own the search results for "personal finance South Africa". They need a topic cluster strategy that builds topical authority through a pillar page and supporting content.
The Brief
Design a complete topic cluster. Define the pillar page, 8 supporting articles (cluster content), and the internal linking architecture that connects them.
Deliverables
- The pillar page: title, target keyword, scope (what it covers), and estimated word count
- A table of 8 cluster articles: title, target keyword, search intent, and how it links back to the pillar
- An internal linking map showing the hub-and-spoke architecture
Submission Guidance
A pillar page is broad. Cluster articles are narrow. The pillar page for "personal finance" should NOT cover everything — it should link out to detailed articles on budgeting, saving, investing, debt, etc.
Submit Your Work
Your submission is graded against the rubric on the right. If you pass, you get a public Badge URL you can share on LinkedIn. There is no draft save, so work offline first and paste your finished response here.