Digital Marketing

Audit a small business social presence and propose a 30-day plan. Tests content strategy, marketing analytics, and practical planning.

Design a rigorous email A/B test. Tests experimentation design, statistical reasoning, and marketing judgment.

Understand how search engines work and how to earn organic traffic. Tests keyword research, on-page optimisation, technical SEO, and content-led growth.

Run paid campaigns that generate measurable ROI. Tests campaign structure, budget allocation, audience targeting, and performance diagnosis.

Plan, create, and distribute content that drives business outcomes. Tests content briefs, topic clusters, and content ROI measurement.

Measure what works and make data-driven marketing decisions. Tests dashboard design, attribution modelling, and marketing mix analysis.

Turn traffic into customers through systematic testing. Tests landing page analysis, experiment design, and full-funnel conversion thinking.

Build brands that stand for something in crowded markets. Tests positioning statements, competitive mapping, and brand architecture.

Leverage people and communities as marketing channels. Tests influencer selection, community building, and campaign measurement.

Think like a growth marketer — acquisition, activation, retention. Tests AARRR funnels, referral design, and market expansion planning.