The Scenario
A SaaS company's landing page converts at 2.1%, which is below the industry average of 3.5%. The marketing team suspects the page has friction points but cannot pinpoint them.
The Brief
Invent a plausible SaaS landing page (headline, subhead, hero image, features section, testimonials, CTA button). Then critique it using CRO principles and propose 3 specific, testable changes.
Deliverables
- A description of the current landing page layout and copy (invented but realistic)
- A CRO critique covering: headline clarity, value proposition, social proof placement, CTA visibility, and friction points
- Three specific changes, each framed as a testable hypothesis (e.g., "Moving the CTA above the fold will increase clicks by 15% because...")
Submission Guidance
Each change must be a testable hypothesis, not just "make the CTA bigger." Why do you think it will work? What evidence supports this?
Submit Your Work
Your submission is graded against the rubric on the right. If you pass, you get a public Badge URL you can share on LinkedIn. There is no draft save, so work offline first and paste your finished response here.