The Scenario
A South African e-commerce site selling 3,000 products has seen organic traffic decline 25% over 3 months despite no content changes. The SEO manager suspects technical issues — possibly crawl budget waste, duplicate content from faceted navigation, or Core Web Vitals failures.
The Brief
Design a comprehensive technical SEO audit. You do not need to crawl a real site — describe the audit methodology, the tools you would use, and the prioritised findings you would expect.
Deliverables
- An audit methodology covering: crawlability (robots.txt, sitemap, crawl budget), indexation (canonical tags, noindex, duplicate content), and performance (Core Web Vitals)
- A list of 5 hypothetical findings, prioritised by traffic impact, with remediation steps for each
- A recommendation on handling faceted navigation URLs (crawl, noindex, or canonical) with reasoning
Submission Guidance
E-commerce sites generate thousands of URL variants from filters (colour, size, price). If Google crawls all of them, it wastes crawl budget. Show you understand this.
Submit Your Work
Your submission is graded against the rubric on the right. If you pass, you get a public Badge URL you can share on LinkedIn. There is no draft save, so work offline first and paste your finished response here.