The Scenario
A plumbing business in Cape Town wants to start ranking on Google. They currently have zero organic traffic. The owner asks: "What should we write about on our website?"
The Brief
Conduct keyword research for this local plumbing business. Find 15 keywords, classify each by search intent (informational, navigational, transactional), and recommend the top 5 to target first.
Deliverables
- A table of 15 keywords with columns: Keyword, Estimated Monthly Volume (plausible range), Search Intent, Difficulty (Low/Med/High)
- Your top 5 priority keywords and a one-sentence justification for each
- One long-tail keyword opportunity the business is unlikely to find without research
Submission Guidance
You may invent plausible search volumes. The key is showing you understand search intent — "plumber near me" (transactional) vs "how to fix a leaky tap" (informational) require different page types.
Submit Your Work
Your submission is graded against the rubric on the right. If you pass, you get a public Badge URL you can share on LinkedIn. There is no draft save, so work offline first and paste your finished response here.