The Scenario
A travel blog published a 2,000-word guide on "Best Hiking Trails in the Drakensberg" six months ago. Despite great content, it ranks on page 3 of Google. The editor suspects on-page SEO issues.
The Brief
Conduct an on-page SEO audit of this hypothetical article. Identify issues in the title tag, meta description, heading hierarchy, image alt text, internal linking, URL structure, and schema markup.
Deliverables
- An audit checklist with at least 10 on-page elements, their current state (hypothetical), and your recommended fix
- A rewritten title tag and meta description optimised for both CTR and keyword targeting
- A recommended schema markup type for this content and why it would improve SERP appearance
Submission Guidance
Invent the current page state (e.g., "title tag is 80 characters, keyword not in first 3 words"). The value is the audit methodology, not the specific page.
Submit Your Work
Your submission is graded against the rubric on the right. If you pass, you get a public Badge URL you can share on LinkedIn. There is no draft save, so work offline first and paste your finished response here.