The Scenario
A mid-size South African athleisure brand wants to grow on TikTok. They have 8,000 followers. Three local competitors have between 25,000 and 90,000 followers. The marketing director wants to understand what the competitors are doing differently.
The Brief
Audit 3 competing brands (you can invent them with plausible follower counts and content styles). Compare posting frequency, content formats, engagement rates, and audience interaction patterns. Identify gaps the client can exploit.
Deliverables
- A comparison table: Brand, Followers, Avg Posts/Week, Top Content Format, Avg Engagement Rate, Tone of Voice
- Three specific gaps or opportunities the competitors are missing (e.g., "none of them use user-generated content")
- A 3-point action plan for the client, prioritised by effort vs impact
Submission Guidance
Invent plausible competitor data. The value is in the analysis pattern, not the specific numbers. Generic advice like "post more" will score poorly.
Submit Your Work
Your submission is graded against the rubric on the right. If you pass, you get a public Badge URL you can share on LinkedIn. There is no draft save, so work offline first and paste your finished response here.