The Scenario
A South African edtech company has 200,000 users domestically. They are expanding into Nigeria, a market with 100M+ internet users and a growing appetite for online learning. The board has approved a R1M budget for the first 90 days.
The Brief
Write the go-to-market strategy for the Nigeria launch. Cover market entry channel selection, localisation requirements, pricing strategy, and the 90-day execution plan.
Deliverables
- A market assessment: Nigeria's edtech landscape, key competitors, and the opportunity size
- Channel strategy: the 2-3 acquisition channels for the first 90 days and why
- Localisation requirements: pricing in Naira, content adaptation, payment method integration, and cultural considerations
- A 90-day execution plan with milestones, budget allocation, and success metrics
Submission Guidance
Nigeria is not South Africa. Data costs, payment infrastructure, and content preferences are different. Show that you would research the market, not just copy the SA playbook.
Submit Your Work
Your submission is graded against the rubric on the right. If you pass, you get a public Badge URL you can share on LinkedIn. There is no draft save, so work offline first and paste your finished response here.