Portfolio›Digital Marketing›Growth Strategy & Go-to-Market
Topic

Growth Strategy & Go-to-Market

Think like a growth marketer — acquisition, activation, retention. Tests AARRR funnels, referral design, and market expansion planning.

Growth marketingAARRR frameworkReferral programmesGo-to-market strategy

Choose Your Level

Pick the difficulty that matches where you are. You can come back and try a harder level later.

Beginner

Map the AARRR Funnel

Define the Pirate Metrics for a fictional food delivery app.

1 to 2 hours 3 criteria
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Intermediate

Design a Referral Programme

Design a two-sided referral programme and model the viral coefficient.

2 to 3 hours 4 criteria
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Advanced

Go-to-Market Plan for a New Market

A SA edtech company is expanding into Nigeria. Write the GTM strategy.

3 to 5 hours 4 criteria
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