The Scenario
A South African natural skincare brand wants to work with micro-influencers (5K-50K followers) on Instagram. They have a R30,000 budget for influencer collaborations this quarter.
The Brief
Identify 5 micro-influencer profiles (invent them with plausible names, follower counts, niches, and engagement rates). Justify each selection and draft a personalised outreach DM or email.
Deliverables
- A table of 5 influencers: Name, Platform, Follower Count, Niche, Avg Engagement Rate, Why They Fit
- A drafted outreach message that is personalised (not a template blast) and includes the value proposition for the influencer
- A proposed collaboration format for each (gifted product, paid post, affiliate code, etc.) with estimated cost
Submission Guidance
Micro-influencers care about authenticity. A generic "Dear Influencer" message will get ignored. Show that you would research their content before reaching out.
Submit Your Work
Your submission is graded against the rubric on the right. If you pass, you get a public Badge URL you can share on LinkedIn. There is no draft save, so work offline first and paste your finished response here.