Portfolio›Digital Marketing›Influencer & Community Marketing
Topic

Influencer & Community Marketing

Leverage people and communities as marketing channels. Tests influencer selection, community building, and campaign measurement.

Influencer marketingCommunity buildingPartnership managementCampaign measurement

Choose Your Level

Pick the difficulty that matches where you are. You can come back and try a harder level later.

Beginner

Influencer Outreach Brief

Identify 5 micro-influencers for a SA skincare brand and draft an outreach message.

1 to 2 hours 3 criteria
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Intermediate

Community Launch Strategy

Build a plan to grow an online community from 0 to 500 engaged members.

2 to 3 hours 4 criteria
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Advanced

Influencer Campaign Measurement Framework

Design a system that tracks influencer ROI beyond vanity metrics.

3 to 5 hours 4 criteria
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