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Marketing Analytics & Attribution

Measure what works and make data-driven marketing decisions. Tests dashboard design, attribution modelling, and marketing mix analysis.

Campaign analyticsAttribution modellingMarketing dashboardsData-driven marketing

Choose Your Level

Pick the difficulty that matches where you are. You can come back and try a harder level later.

Beginner

Build a Campaign Dashboard

Define the KPIs and layout for tracking a product launch across 3 channels.

1 to 2 hours 3 criteria
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Intermediate

Attribution Model Comparison

Compare first-touch, last-touch, and multi-touch attribution for a real campaign.

2 to 3 hours 3 criteria
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Advanced

Marketing Mix Modelling (MMM) Brief

Design the requirements for a Marketing Mix Model that guides budget allocation.

3 to 5 hours 4 criteria
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