Portfolio›Digital Marketing›Paid Media & PPC
Topic

Paid Media & PPC

Run paid campaigns that generate measurable ROI. Tests campaign structure, budget allocation, audience targeting, and performance diagnosis.

Google AdsMeta AdsROAS optimisationAudience targeting

Choose Your Level

Pick the difficulty that matches where you are. You can come back and try a harder level later.

Beginner

Build a Google Ads Campaign Structure

Set up campaigns, ad groups, keywords, and match types for an online tutoring company.

1 to 2 hours 3 criteria
Start this level
Intermediate

Diagnose a Declining ROAS

A Meta Ads campaign's ROAS dropped from 4.2× to 1.8×. Find the root cause.

2 to 3 hours 3 criteria
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Advanced

Full-Funnel Paid Media Strategy

Design a paid media plan across Google, Meta, and LinkedIn for a B2B SaaS launch.

3 to 5 hours 4 criteria
Start this level